Getting your share of $18 Billion Dollars
If you think Valentine’s day is not an important selling time for your store – you are wrong. You are $18 Billion Dollars wrong. Valentine’s day tops out Halloween in overall dollars spent. Many of that money is spent in restaurants, but most importantly, more men spend money on Valentine’s day than women and this is your opportunity to cash in!
Double your customer base with Valentine’s Day Shoppers
In the spiritual industry, most of our buyers are women and we have been looking for ways to bring more men into the stores. Here it is, on a platter, waiting for us to recognize the opportunity, so why haven’t we? Because men don’t shop the same way women do.
Men are not shoppers and they are looking for the quick and easy buy. They want to get in and out with confidence that they got the right thing for their love interest and that changes your marketing game for them. Gift sets that are clean and easy and not too fluffy, coordinating items that they can scan and make a quick decision, ordering online so they don’t have to step in the store and get overwhelmed. Easily identifiable shopping areas in your store – they want the Valentine's Day section to shop from.
They will shop the rest of the store and even choose things not from your Valentine’s section, but they need a starting point or it gets overwhelming. If they can’t quickly focus in, they will leave and not buy at all.
Valentine’s day done right, buys men brownie point for the whole year.
Single or paired up, your “Love” products will be a hit from mid January through the end of February.
Love is a year round subject, but the pressure is on those first 2 weeks in February and it it turned up to boil from the 10th to the 14th. It’s not just the gift giving, but the self-love and the need to feel loved by others that becomes an emotional trigger for many women.
Fill your store with items that are not only perfect for a romantic and loving gift, but show your customers how to nurture themselves this time of year. Create easy gift sets around a $50 price points for gift giving. Set up a section on self-care and empowerment. Don’t forget to highlight the love spell products as they will be in demand as well! These will be winners this time of year as we are all stepping out of the excitement of the new year and into the reality of our daily needs.
Coventry has a comprehensive selection of products perfect for this time of year; from bringing love to you to deepening the love that it there.
Affirmations:
Inner Beauty
Love
Soul Mate
Blessed Herbal Candles & Power Votives:
Attraction Love *candle and oil
Inner Balance
Love’s Enchantment
Blessing Kits:
Happy Marriage
Make Up or Break Up
Match Maker
Motor City Hoo Doo:
Adam & Eve
Adam & Steve
Alice & Eve
Come to Me *candle and oil
Cleo Mae
High John *candle and oil
Wicked Witch Mojo: *candles and oils
Come to Mama
Everything and Then Some
Red Stilettos
Wishin’ Mojo
World Magic:
Lakshmi
Wicked Good Spray
Come Hither
Keep Calm and Lavender On
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