Having positive people in such a sensitive area is vital for our products to maintain authentic magic.   When it’s time to bring in a new family member we tread carefully.   “Hire intentionally”, is our motto and frankly, that can be a difficult value to maintain when we are in a desperate need for more hands on deck.

When we hire a new employee we know that we are investing in them; the cost of training, cost of work slowdown during training and the cost of the hiring process.   Because this is an investment (on average it costs a business $2000 to hire a new employee) we make sure that a new potential employee fits in with our culture.  We even draft our interview questions to get an initial read on how they stand with each of our values: Open, passionate, excellence, fun and tenacity.   

You don’t have to be outwardly magic or even understand what we do to work at Coventry.  You just have to be a good person who jives with the people that you spend more time with than you spend with your family.   We know that every person we hire leaves an imprint upon our products and our lives and ours to theirs.   We work with the intent that we will walk together for a time and need to leave each other’s lives the better for it.    We just want to generate good vibes that carry all the way through our products ending with the person who needs the magic we create.

We have come to the end of this round of container candles and want to share the boon with you!   Until the re-imagined, restyled candles in glass come out of design, we are clearancing our remaining stock at 50% off.   

Imagine how many of these will fill the stocking of teachers, bosses, assistants, moms and friends as a fast moving price!    When they are gone. they are gone!

Having positive people in such a sensitive area is vital for our products to maintain authentic magic.   When it’s time to bring in a new family member we tread carefully.   “Hire intentionally”, is our motto and frankly, that can be a difficult value to maintain when we are in a desperate need for more hands on deck.

When we hire a new employee we know that we are investing in them; the cost of training, cost of work slowdown during training and the cost of the hiring process.   Because this is an investment (on average it costs a business $2000 to hire a new employee) we make sure that a new potential employee fits in with our culture.  We even draft our interview questions to get an initial read on how they stand with each of our values: Open, passionate, excellence, fun and tenacity.   

You don’t have to be outwardly magic or even understand what we do to work at Coventry.  You just have to be a good person who jives with the people that you spend more time with than you spend with your family.   We know that every person we hire leaves an imprint upon our products and our lives and ours to theirs.   We work with the intent that we will walk together for a time and need to leave each other’s lives the better for it.    We just want to generate good vibes that carry all the way through our products ending with the person who needs the magic we create.

Thank you!  We are filled with gratitude for our entire Coventry Family; for every store that sells our products, for every employee that recommends a Coventry solution, for every customer who chooses to believe in us and invest in their own magic.

The Coventry family is far and wide and we adore you all!   Our staff of magic makers at our candle factory, our customer care staff that span many states, the crew of IT marketers that make sure our message goes around the globe and back.  Not to leave out our magical experts that consult with our retail customers over the phone and face to face nor our partner in podcasting and fellow magical expert.   Thank you all for being a part of our world and keeping it magic!   

About 3 years ago we started featuring the Affirmation candles in December to promote a magical and empowered turn of the year.   This new tradition has gone from a simple wholesale promotion to a personal journey that many of our customers anticipate and plan for.    

Instead of a New Year’s Resolution, we promote the creation of a New Year’s Affirmation.  

Resolutions are for breaking.  They are a vow and promise that is impossible to keep, this creates sabotage and defeat in the new year.   

Affirmations are for keeping.   They allow small sustainable changes that build upon each other to create a new reality over time.

With this month’s special and New Year POP sign, you can stock up on the Affirmations and start a conversation with your customers, helping them choose their 2016 Affirmation and bring in the New Year with positive energy!

About 3 years ago we started featuring the Affirmation candles in December to promote a magical and empowered turn of the year.   This new tradition has gone from a simple wholesale promotion to a personal journey that many of our customers anticipate and plan for.    

Instead of a New Year’s Resolution, we promote the creation of a New Year’s Affirmation.  

Resolutions are for breaking.  They are a vow and promise that is impossible to keep, this creates sabotage and defeat in the new year.   

Affirmations are for keeping.   They allow small sustainable changes that build upon each other to create a new reality over time.

With this month’s special and New Year POP sign, you can stock up on the Affirmations and start a conversation with your customers, helping them choose their 2016 Affirmation and bring in the New Year with positive energy!

We have come to the end of this round of container candles and want to share the boon with you!   Until the re-imagined, restyled candles in glass come out of design, we are clearancing our remaining stock at 50% off.   

Imagine how many of these will fill the stocking of teachers, bosses, assistants, moms and friends as a fast moving price!    When they are gone. they are gone!

You may have had a few emails pass your inbox with the new Coventry Displays that we have commissioned Blue Earth Designs to make for us.   

They are gorgeous, aren’t they?   They are worth every penny.

I am with you that sometimes buying a display seems a bit pricey and maybe unnecessary.  I always think that I could put something together in my store that will work, be original and way cheaper.   I am always wrong.

I remember one year I thought I could make a nice flocked jewelry display for an odd shaped shelf for less than the custom one online.   The custom one was $80.  I ended up spending $100 and about 8 hours making it just so.   To boot, it fell apart the minute I moved it.

A good display, like the new hand crafted wood displays that we are offering are worth their weight in products.   We have found that product sell about 25% faster in a dedicated, branded display than they sell on the shelf.   Over and over again, we prove this and it’s worth the investment every time.

Let’s do the math.

$85 for a Blessed Herbal Display.   It holds about a $450 value in products (36 Blessed Herbal Candles)

A small store sells through 50% of their order in 30 days (18 candles).    A full display sells through 50% of the candles in about 20 days (or less).  Once a display gets to half full sales slow down to a crawl.  No one wants to pull from a picked over dispaly so you get an opportunity to restock at 20 days, selling an additional 9 candles in that month.  

9 candles at full retail (2.25 markup)  is an additional $117 in sales.  In 2 months that display is paid for and adding an additional $1000 to your total sales at the end of the year.  (That’s just for a small store)

How much can a good display cost you - It can cost you NOT to have one!  

You may have had a few emails pass your inbox with the new Coventry Displays that we have commissioned Blue Earth Designs to make for us.   

They are gorgeous, aren’t they?   They are worth every penny.

I am with you that sometimes buying a display seems a bit pricey and maybe unnecessary.  I always think that I could put something together in my store that will work, be original and way cheaper.   I am always wrong.

I remember one year I thought I could make a nice flocked jewelry display for an odd shaped shelf for less than the custom one online.   The custom one was $80.  I ended up spending $100 and about 8 hours making it just so.   To boot, it fell apart the minute I moved it.

A good display, like the new hand crafted wood displays that we are offering are worth their weight in products.   We have found that product sell about 25% faster in a dedicated, branded display than they sell on the shelf.   Over and over again, we prove this and it’s worth the investment every time.

Let’s do the math.

$85 for a Blessed Herbal Display.   It holds about a $450 value in products (36 Blessed Herbal Candles)

A small store sells through 50% of their order in 30 days (18 candles).    A full display sells through 50% of the candles in about 20 days (or less).  Once a display gets to half full sales slow down to a crawl.  No one wants to pull from a picked over dispaly so you get an opportunity to restock at 20 days, selling an additional 9 candles in that month.  

9 candles at full retail (2.25 markup)  is an additional $117 in sales.  In 2 months that display is paid for and adding an additional $1000 to your total sales at the end of the year.  (That’s just for a small store)

How much can a good display cost you - It can cost you NOT to have one!  

You may have had a few emails pass your inbox with the new Coventry Displays that we have commissioned Blue Earth Designs to make for us.   

They are gorgeous, aren’t they?   They are worth every penny.

I am with you that sometimes buying a display seems a bit pricey and maybe unnecessary.  I always think that I could put something together in my store that will work, be original and way cheaper.   I am always wrong.

I remember one year I thought I could make a nice flocked jewelry display for an odd shaped shelf for less than the custom one online.   The custom one was $80.  I ended up spending $100 and about 8 hours making it just so.   To boot, it fell apart the minute I moved it.

A good display, like the new hand crafted wood displays that we are offering are worth their weight in products.   We have found that product sell about 25% faster in a dedicated, branded display than they sell on the shelf.   Over and over again, we prove this and it’s worth the investment every time.

Let’s do the math.

$85 for a Blessed Herbal Display.   It holds about a $450 value in products (36 Blessed Herbal Candles)

A small store sells through 50% of their order in 30 days (18 candles).    A full display sells through 50% of the candles in about 20 days (or less).  Once a display gets to half full sales slow down to a crawl.  No one wants to pull from a picked over dispaly so you get an opportunity to restock at 20 days, selling an additional 9 candles in that month.  

9 candles at full retail (2.25 markup)  is an additional $117 in sales.  In 2 months that display is paid for and adding an additional $1000 to your total sales at the end of the year.  (That’s just for a small store)

How much can a good display cost you - It can cost you NOT to have one!  

What does peace mean to you? Maybe it means waking up with the sun on a fall Sunday morning, getting away from your kids for a weekend or, if you’re anything like me, you get your peace from a plethora of things. The thing is, we all have our own definitions of what peace is to us, and that’s okay. Like love, the meaning of peace is customizable and can vary depending on who you ask.  Isn’t it cool though? No matter who you talk to, whether their peace is or isn’t your peace, it is agreed that it’s a mental place that provides complete solitude no matter the personal definition.

As we take the end of the year to look inward and reflect, we need to appreciate and acknowledge our own definitions of peace and remember that not everyone has the means to accomplish the peace they need and want. The web of peace begins with you and once you manifest those desires for internal and external peace, it will be.

The web begins with you and if you possess the peace you’ve customized to your likings, the world will follow. If everyone in the world got to experience their piece of peace the world would be calm, it would be tranquil, it would be serene. What does your peace look like?

This November at Coventry, we will be pouring our special editionPeace candle from our World Magic. Use the sweet subtle scents of the Peace candle to guide your way. A peaceful white candle with a fragrance that comes from the four corners of the world. Lavender, Cedar, Jasmine, Frankincense and Vanilla. We’re making 2 batches of the Peace candle for the holiday and they will be available on a first come first serve basis.

Don't miss out on these popular candles. Once they are marked sold out they are unavailable until further notice.  All limited editions are subject to change based on popularity.  All limited editions do not qualify for our "NO DUST" exchange policy.

What does peace mean to you? Maybe it means waking up with the sun on a fall Sunday morning, getting away from your kids for a weekend or, if you’re anything like me, you get your peace from a plethora of things. The thing is, we all have our own definitions of what peace is to us, and that’s okay. Like love, the meaning of peace is customizable and can vary depending on who you ask.  Isn’t it cool though? No matter who you talk to, whether their peace is or isn’t your peace, it is agreed that it’s a mental place that provides complete solitude no matter the personal definition.

As we take the end of the year to look inward and reflect, we need to appreciate and acknowledge our own definitions of peace and remember that not everyone has the means to accomplish the peace they need and want. The web of peace begins with you and once you manifest those desires for internal and external peace, it will be.

The web begins with you and if you possess the peace you’ve customized to your likings, the world will follow. If everyone in the world got to experience their piece of peace the world would be calm, it would be tranquil, it would be serene. What does your peace look like?

This November at Coventry, we will be pouring our special editionPeace candle from our World Magic. Use the sweet subtle scents of the Peace candle to guide your way. A peaceful white candle with a fragrance that comes from the four corners of the world. Lavender, Cedar, Jasmine, Frankincense and Vanilla. We’re making 2 batches of the Peace candle for the holiday and they will be available on a first come first serve basis.

Don't miss out on these popular candles. Once they are marked sold out they are unavailable until further notice.  All limited editions are subject to change based on popularity.  All limited editions do not qualify for our "NO DUST" exchange policy.

What does peace mean to you? Maybe it means waking up with the sun on a fall Sunday morning, getting away from your kids for a weekend or, if you’re anything like me, you get your peace from a plethora of things. The thing is, we all have our own definitions of what peace is to us, and that’s okay. Like love, the meaning of peace is customizable and can vary depending on who you ask.  Isn’t it cool though? No matter who you talk to, whether their peace is or isn’t your peace, it is agreed that it’s a mental place that provides complete solitude no matter the personal definition.

As we take the end of the year to look inward and reflect, we need to appreciate and acknowledge our own definitions of peace and remember that not everyone has the means to accomplish the peace they need and want. The web of peace begins with you and once you manifest those desires for internal and external peace, it will be.

The web begins with you and if you possess the peace you’ve customized to your likings, the world will follow. If everyone in the world got to experience their piece of peace the world would be calm, it would be tranquil, it would be serene. What does your peace look like?

This November at Coventry, we will be pouring our special editionPeace candle from our World Magic. Use the sweet subtle scents of the Peace candle to guide your way. A peaceful white candle with a fragrance that comes from the four corners of the world. Lavender, Cedar, Jasmine, Frankincense and Vanilla. We’re making 2 batches of the Peace candle for the holiday and they will be available on a first come first serve basis.

Don't miss out on these popular candles. Once they are marked sold out they are unavailable until further notice.  All limited editions are subject to change based on popularity.  All limited editions do not qualify for our "NO DUST" exchange policy.

One we put the Witches Wanted sign in our window the funniest thing started happening....

People wanted to know what that meant!  Are we witches? Do we teach witches?   Are we evil?  Are we bad witches?  Do we eat children or at the least convert them to our evil ways?

It's ok.  They came in the door, saw our Halloween goodies and inevitably made a purchase and we gave them a Spell Caster Witches Union Card. 

So yes, witches are wanted and we will send you home with a smile

Coventry Creations has got you covered for the Halloween season!  We have many special pours and display material this fall to keep your store full of fun and topical products for the fall season of the Witch! Here are some items that we have made just for Halloween:

Ghost Candles:  The ghost candles are typically made in the late summer for the fall season.  This is the time when the veil between this world and the next is at its thinnest and many people get into the ghost mood.  Whether you are looking to protect yourself from unwanted energy or you are trying to reach out to those in the beyond, the ghost candles are perfect from a  group getting together for a seance to working alone.  

Halloween Candles:  These group of candles are old favorites from past Coventry lines that were always in demand around Halloween.  Many folks works with their ancestors, autumn rituals or paying tribute to the wonderful riches mother nature has provided. These tall candles are labeled with beautiful original artwork sure to catch the eye of customers walking by your store, they will go great with any Halloween display. 

Witches Union Spell Boxes: The witches union display set is a brand new program from the brilliant mind of Jacki Smith.  She was inspired by the idea of a supportive group of folks who feel safe to proclaim proudly that they are in fact a witch and all the rich history and wonderful community that includes. The Witches Union features original spells starting off with the Witches Brew line. The display set features 2 in store posters, double sided spell caster club recipes and witches union cards. You can get the display set for free with a purchase of $150 or more of the Witches Brew line. There will also be ready made set featuring all of the Witches Brew line that will come with not only the Witches Union Display set, but the Witches Brew candles will be 15% off!

Spell Boxes:  The Witches Union, in addition to the Witches Brew display set, will also have ready made spell sets for purchase throughout the fall. These boxes are inspired by popular traditions and rituals done in the late summer and autumn. These sets come in a pre packed box with the candles, a spell recipe card and a Witches Union Card.  You are more then welcome to use the witches Union card to create your own sets, but we have created some pre made sets to take all the work out of it for you!

We would also love to see pictures of what you have done with your store!  Please post pictures of your store on our Facebook at coventry creation or in our instagram @coventrycandles so that the whole Coventry community can see your beautiful work.

The Witches Union is here!

We are bursting with excitement to announce our Witches Union program and have cooked up fun ways to help you promote Coventry products in your store. This pop material will help you sell more product as your customers pick and choose what they need from the spell cards. And who wouldn’t want to be a card carrying member of Coventry’s witches union?

The Witches Union promotion is made for promoting the sales of the Witches Brew line.  You will be able to find the promotional set under both categories Witches Brew and the Witches Union.  To receive the promotion free of charge, just add $150 or more of any Witches Brew Pillar, Oil or votive to your cart.  Don't forget to also add the Witches Union display set as well.

Have it all and save 15%

If you want a full display set plus the witches brew line, we also have the Witches Brew set, this will come with the display material, the witches union cards, the spell recipes and 3 of each pillar, 3 of each oil and 1 box of each votive.  This set has an additional incentive of being 15% off the wholesale price, making it a can't miss deal!

You can get as creative as you want with this set,  you can package the candles together as a set or leave it out as a display.  We would love to see the create ways you put the display to work for you!  Post it yo our facebook coventry creation to let the whole community see your stuff.  Already have lots of Witches Brew that you would like to promote?  Contact Crystal at [email protected] about pricing on just the display set with out the candles. 

The beginning of September is the best.  School is back in session, there is a crispness and clarity to the air.  If you are in the north you can see the first glimpse of the trees changing color. This time is magical.  There is a bustle to the world as the heat has lost its bite and everyone has started the season of shopping.  

For us at the Coventry Creations factory it is an exciting time too.  We have amped up our products and have a nice full staff.  We are also making candles that we only get to make once a year.  The ghost candles started to be available in August and now we have our final special series of the year, the Halloween special pour. 

These candles are all about the traditions and costumes of the fall season. The labels are beautifully designed by artist Tami Jo Urban and the blessing and recipes created by Jacki and Patty. There is Hekate, Halloween, Santisima Muerte and Dia de los Muertos.

You can buy the Halloween candles in 2 ways:

1)They are available for sale in units of 4.  What this means is that if you buy the Hekate, you will receive 4 pillars of the Hekate.  This is perfect for those who have certain styles that sell better than others regionally or that are just fan favorites.

2) In a case pack with 10% off.  If you wanted to have all of the styles, we do also offer a case pack of 4 candles of each style for a case pack of 16 total.  If you order in a case pack, you will receive 10% off. 

Just like last year, we made a limited amount of these candles and they will be sold on a first come first serve basis.

Halloween Candles are Back!

The Halloween candles are coming in September! Celebrate the Halloween season with candles that work with themes such as honoring your ancestors, connections with the spirit world, traditions and family.  The special edition candles are only made once a year in honor of this time where we reflect on both life and death.   We pulled from many cultures in order to represent love and respect for the traditions and beliefs.  

We are going to sell the Halloween candles in quantities of 4. You do not have to buy them in sets of 16 like last year, so you will be able to pick the best sellers from the group from last year or ones that you think will appeal to your store the best! There will be Hekate, Night of the Witch, Day of the Dead and Santisima Muerte.  When you purchase 1 unit, you will receive 4 candle of the same style.

If you are interested in reserving a set, you can contact Crystal at 800-810-3837 or [email protected]. We do require a credit card number to reserve a set. If you do reserve a set, the candles will be sent out in the first week of September. Please note, the Halloween candles are only made in small batches. Once they are sold out, they will not be available. We sell the candles on a first come, first serve basis.